Direct Mail Basics

Posted on September 19, 2012


Directly contacting your clients by mail is a great way to familiarize them with your locations, offers, and selections of products.  While some businesses are still hesitant about sending out direct mail, ZipCodeMaps is here to make things simpler for you.  Today, we give you some basic steps to follow to create an effective direct mail campaign. 


Identify your market.  Where are you going to send you mail pieces?  Narrow your audience down to those who are most likely to respond to your offers.  Are your customers mostly women?  Are they mostly middle-aged?  Do the research necessary to figure out the best market to target.  This will save you money and increase your ROI.



Focus on the benefits.  When you write the content for your direct mail piece, focus on the benefits of your products rather than the features.  Most consumers value things like cost, convenience, piece of mind, and quality.



Create an easy and direct call to action.  What do you want your customers to do with your direct mail piece?  Come into your store?  Schedule an appointment?  Be direct with your call to action and create a sense of urgency by saying that space or supplies are limited.



Test the offer.  Select a smaller section of your market and present a different offer to this smaller section than you do to the rest of your market.  Measure the success of both offers individually.  You’ll never know how effective your direct mail could be if you don’t test it.



The design of your direct mail piece depends on your business, industry, and offer.  But targeting the right market is something every business needs to do.  If you need help targeting the right market for your business, contact ZipcodeMaps.  We offer the most accurate demographic data and maps for every ZIP Code, city, county, metro area, and state in the US.  We can help you identify the neighborhoods that will be most profitable for your business.

Contact ZipcodeMaps today.  Discover how our postal maps and data can help you target the right neighborhoods for your direct mail

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Call Us at 1-888-434-6277



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