Target the Right ZIP Codes for Your Business

Posted on September 26, 2012

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Businesses rely on a variety of data to help them target the right customers and the right areas.  ZipCodeMaps shows you how you can find the best ZIP Codes to target for your business. 

 

Targeting ZIP Codes isn’t a random selection.  You need the most accurate, up-to-date data.  But more simply than that, you need to know what you’re looking for.  Does your product appeal to the wealthy?  Does it appeal more to women or to men?  Does it appeal more to younger or to older generations?

These are the questions you need to ask before you go about targeting markets for your business.  Once you’ve created a demographic profile of what your ideal customer is, see which areas match that profile.  View demographic data at the ZIP Code level to identify prime markets.

There are a few very important reasons why you want to define your target markets by ZIP Code.  Defining your target markets by ZIP Codes allows you to manage direct mail, marketing, and sales data at the same level of postal geography.  This will make data management much easier for your business.

View demographic data by ZIP Code (for example: wealthy ZIP Codes in Houston, Texas) and then select entire ZIP Codes to send your direct mail to.  This will maximize postal discounts on your direct mail and increase response rates.

For those of you wondering how to start targeting the right ZIP Codes, contact ZipCodeMaps.  We provide demographics , and ZIP Code maps and databases.  Our demographics are available at the ZIP Code level, making it easy for you to target the right ZIP Codes.  Our ZIP Code maps and databases are updated monthly and are CASS Certification compatible.

 

Contact ZipCodeMaps today and discover how our ZIP Code maps can help you target the right areas for your business

Call Us at 1-888-434-6277

 

Image 1,3 via zipcodemaps.com, Image 2 via josephdiego.com, Image 4,5 via gbbis.com

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