How Do You Know If Your Direct Mail is Working?

Posted on October 5, 2012

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Many businesses use direct mail as a means of creating one-on-one communication with their customers.  But how do you know if your direct mail strategy is working?  ZipCodeMaps gives you some ways to measure the results of your direct mail.   

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A shocking survey revealed that almost 80% of businesses that send out direct mail do not measure their results.  How can you know if your direct mail is working without measuring the outcome?  There are a few little things you can do to better understand the effectiveness of your direct mail.

 

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Couponing

Many businesses use direct mail to provide special offers and coupons to their customers.  Use these coupons to track the results of your direct mail.  Include a unique code on each coupon that corresponds to a specific area you are targeting.  When customers use your coupons, you will be able to see the areas where your direct mail was more effective.

 

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Toll-Free Numbers

Include a toll free number on your direct mail piece.  You can measure how many calls the number receives, as well as where those calls came from.

The quantity of coupons and phone calls you receive will be a good indicator of just how successful your direct mail campaign is.  Using these two methods, you will also be able to determine the best neighborhoods to target for future campaigns.

 

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If you need help measuring or organizing your direct mail, contact ZipCodeMaps.  We offer the most up-to-date postal maps for every level of postal geography: 3 and 5-digit ZIP Codes, Carrier Routes, and ZIP+1/+2/+3/+4.  Our maps can help you target markets for direct mail and maximize postal discounts.

 

Contact ZipCodeMaps Today.  Our postal maps can help you generate better results and greater savings. 

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