Local TV Stations Target Early Birds

Posted on November 12, 2012


Knowing your target market doesn’t just mean knowing their ages and household sizes; it also means knowing when is the best time to market to them.  ZIPCodeMaps.com takes a look at local TV stations that know the right time to target their audiences. 


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Local television stations in Washington, New York, and Boston are adding 4:30 AM newscasts to their scheduled programming.  Though this may seem early, 4:30 isn’t even the earliest newscast: in New York, WPIX, has moved its earliest news broadcast to 4 AM.


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While 4 AM may seem desperately early to many of us, these TV stations have done the research necessary to justify earlier news broadcasts.  According to Nielsen ratings, Americans are either staying up later or waking up earlier.  Either way, they are leaving their TV’s on.


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In the past 15 years, the number of households that have a TV set on at 4:30 has doubled, to 16 percent this year from 8 percent in 1995. At 11:30 p.m., by comparison, when most local newscasts end, 44 percent of televisions are on, up 10 percent from the levels 15 years ago.


Using information from data providers like Nielsen, Experian, and AGS, businesses gain a better understanding of how and when to communicate with their customers.  If you’re business is looking for a way to identify demographic trends, or gain insights into your customers’ behaviors, contact ZIPCodeMaps.com.  We offer the highest quality demographic data from the leading providers.  Available on maps or as databases, our demographic data can help you target direct mail, profile customers, and find new opportunities.


Contact ZIPCodeMaps.com today.  Our demographic data can help you find the best ways to communicate with your customers


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