Determining If There Is a Market For Your Product

Posted on December 26, 2012


If your business is offering a new product or service, how do you know if it will be successful? helps you determine if there is a market out there for your new product. 


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The first step in determining if there is a market for your product is to look for any gaps in the existing market.  Big companies address general or large problems but as a smaller business, you can look for more specific problems that the bigger guys are ignoring.


The next step is to dip your toes in and test the waters.  Interview potential clients and see if there is any interest in your new product.  Potential clients may give you new ideas and may also help spread the word about what you have to offer.  Demographic data can provide trend analysis, helping you determine which demographic segments are most likely to buy your product.


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You can learn a lot from your competitors.  Examine their strengths, weaknesses, their size, customer base, and the success of their products.  Take a look at how they advertise and market their products.  What are the ways in which you can differentiate your product from theirs?


These suggestions can help you find the right market for your product, but ultimately you will need the right data. provides the highest quality demographic data, as well as business listings, and sales data for anywhere in the US.  Use our maps and data to target your market, locate customers, and analyze your competitors


Contact today.  Our data can help you better assess your markets and discover new customers