Browsing All Posts published on »January, 2013«

Gauging Your Target Market

January 8, 2013

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What factors and variables make up your target market?  ZIPCodeMaps.com takes a look at how to effectively gauge a target market.    A target market is a select group of customers within a larger population.  Businesses use demographics, lifestyle choices, and geographic area to choose a target market they believe will be most likely to […]

Map Mondays: Mapping the US’s Gun Buy-Back Programs

January 7, 2013

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Recent gun violence in the US has renewed interest in the centuries-old gun control debate.  As a result, many cities have launched their own gun buy-back programs.  ZIPCodeMaps.com takes a look.    Normally taking place on Mother’s Day every year, Los Angeles moved its gun buy-back program to the day after Christmas in light of […]

What Percent of Marketers Know Their Target Audience?

January 4, 2013

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B2C marketers have a broad range of data to draw upon to gain insights into their audience.  B2B marketers, however, often have a harder time understanding their target audience.  ZIPCodeMaps.com takes a look.    Understanding demographic trends and consumer behaviors gives you valuable insights into your customers.  But what happens when your customer isn’t a […]

Lessons to be Learned From Businesses Affected by Hurricane Sandy

January 3, 2013

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The effects of Hurricane Sandy are slowly diminishing as East Coasters rebuild their homes and businesses.  ZIPCodeMaps.com takes a look at some lessons to be learned from businesses affected by Hurricane Sandy.    As Sandy swept across the eastern seaboard, it left a path of destruction in its wake.  Lives and property were ruined by […]

Top Ten Posts of 2012

January 2, 2013

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Make sure you didn’t miss anything! Take a look with ZIPCodeMaps.com at the top ten blog posts of the past year. 10. Examples of Target Market Profiles 9. New Vehicles Help Businesses Save on Travel and Delivery Costs 8. The Most Popular Cars By ZIP Code   7. What do ZIP Codes Tell you About your Customers: Crime 6. […]